This campaign redefines the brand by celebrating everyday victories, not just gaming triumphs. By shining a light on small, often overlooked achievements like completing tasks or learning new skills, Xbox takes its iconic achievement unlocked victory pop ups, and uses it to empower people to feel like champions in all aspects of life. ๐ ๐ฏ
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. ๐คโ๏ธ
This campaign redefines the brand by celebrating everyday victories, not just gaming triumphs. By shining a light on small, often overlooked achievements like completing tasks or learning new skills, Xbox takes its iconic achievement unlocked victory pop ups, and uses it to empower people to feel like champions in all aspects of life. ๐ ๐ฏ
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. ๐คโ๏ธ
This campaign redefines the brand by celebrating everyday victories, not just gaming triumphs. By shining a light on small, often overlooked achievements like completing tasks or learning new skills, Xbox takes its iconic achievement unlocked victory pop ups, and uses it to empower people to feel like champions in all aspects of life. ๐ ๐ฏ
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. ๐คโ๏ธ
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