Yahoo is reinventing news for Gen Z and Gen Alpha with Ya Lit Stories, a bold transformation that turns world stories into viral, meme-worthy content. As younger audiences drift toward brain-rot entertainment rather than important news, Ya Lit makes staying informed feel as effortless and fun as scrolling through social media.
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. 🤓☝️
Yahoo is reinventing news for Gen Z and Gen Alpha with Ya Lit Stories, a bold transformation that turns world stories into viral, meme-worthy content. As younger audiences drift toward brain-rot entertainment rather than important news, Ya Lit makes staying informed feel as effortless and fun as scrolling through social media.
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. 🤓☝️
Yahoo is reinventing news for Gen Z and Gen Alpha with Ya Lit Stories, a bold transformation that turns world stories into viral, meme-worthy content. As younger audiences drift toward brain-rot entertainment rather than important news, Ya Lit makes staying informed feel as effortless and fun as scrolling through social media.
YEAR
2025
ROLE
CREATIVE DIRECTION
AGENCY
[SIDE PROJECT]
By blending serious journalism with formats the new gen loves, with memes, TikTok trends, and short-form storytelling, making news effortless and fun. This fresh, interactive approach re-establishes Yahoo as a trusted yet exciting source that parents and Gens can rely on. With engaging videos, meme contests, and playful rebranding, Yahoo proves that credible journalism can also be entertaining, turning global events into experiences that are shared, lived, and meme-ed. 🤓☝️
bop me
bop me