A Whisper For Love

OVERVIEW

LGBQ+ kids are having a hard time expressing themselves freely. especially in Asian households where this topic is still a big taboo. This causes friction and misunderstandings between child and parent. And as Asian parents, navigating these conversation can be daunting. We cherish our traditions, but we cherish our children even more. Yet. in the midst of our love. there lies a silence. a silence born of generations of unspoken words and unexplored emotions. But silence shouldn't be the norm. They deserve a world where they can express themselves freely

A laptop with a h32 word on it.

YEAR

2024

ROLE

CREATIVE DIRECTION

AGENCY

FINALY YEAR PROJECT

About the project

Introducing Durex's new campaign.

A Whisper For Love. A campaign that raises awareness and builds a community for both parents and kids. Through the this campaign. We hope that other parents will take the initiative to talk to their kids. get to know them better and try to understand their struggles.

Break the barrier with a whisper for love

Image of multiple pixelated flat icons
The word "H23" pixelated

A Whisper For Love

OVERVIEW

LGBQ+ kids are having a hard time expressing themselves freely. especially in Asian households where this topic is still a big taboo. This causes friction and misunderstandings between child and parent. And as Asian parents, navigating these conversation can be daunting. We cherish our traditions, but we cherish our children even more. Yet. in the midst of our love. there lies a silence. a silence born of generations of unspoken words and unexplored emotions. But silence shouldn't be the norm. They deserve a world where they can express themselves freely

A laptop with a h32 word on it.

YEAR

2024

ROLE

CREATIVE DIRECTION

AGENCY

FINALY YEAR PROJECT

About the project

Introducing Durex's new campaign.

A Whisper For Love. A campaign that raises awareness and builds a community for both parents and kids. Through the this campaign. We hope that other parents will take the initiative to talk to their kids. get to know them better and try to understand their struggles.

Break the barrier with a whisper for love

Image of multiple pixelated flat icons
The word "H23" pixelated

A Whisper For Love

OVERVIEW

LGBQ+ kids are having a hard time expressing themselves freely. especially in Asian households where this topic is still a big taboo. This causes friction and misunderstandings between child and parent. And as Asian parents, navigating these conversation can be daunting. We cherish our traditions, but we cherish our children even more. Yet. in the midst of our love. there lies a silence. a silence born of generations of unspoken words and unexplored emotions. But silence shouldn't be the norm. They deserve a world where they can express themselves freely

A laptop with a h32 word on it.

YEAR

2024

ROLE

CREATIVE DIRECTION

AGENCY

FINALY YEAR PROJECT

About the project

Introducing Durex's new campaign.

A Whisper For Love. A campaign that raises awareness and builds a community for both parents and kids. Through the this campaign. We hope that other parents will take the initiative to talk to their kids. get to know them better and try to understand their struggles.

Break the barrier with a whisper for love

Image of multiple pixelated flat icons
The word "H23" pixelated

bop me

bop me