As a junior art during the EARLY, messy, "baby stages" of this campaign, I got my hands dirty shaping and trying out different concepts on how we could bring this concept and campaign to life. To many stages of creative and unique packaging design ideas, researching about the 100000000000 hacks within a day, how massive we could scale it and how could we bridge the trusted brand towards the chaotic hacks that has lived longer than most of us.
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
While I moved on from the team before the final production took shape, seeing those initial seeds grow into a global powerhouse has been nothing short of thrilling!! I'm so proud of Ria and Marco and eternally grateful to have gotten the chance to work on this with them.
From scribbled papers and early conceptual frameworks to seeing creators hold physical verification tubs, I am incredibly proud of the final work and grateful to have helped lay the bricks for a campaign that went on to make history—bringing home Singapore’s first-ever Grand Prix.
As a junior art during the EARLY, messy, "baby stages" of this campaign, I got my hands dirty shaping and trying out different concepts on how we could bring this concept and campaign to life. To many stages of creative and unique packaging design ideas, researching about the 100000000000 hacks within a day, how massive we could scale it and how could we bridge the trusted brand towards the chaotic hacks that has lived longer than most of us.
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
While I moved on from the team before the final production took shape, seeing those initial seeds grow into a global powerhouse has been nothing short of thrilling!! I'm so proud of Ria and Marco and eternally grateful to have gotten the chance to work on this with them.
From scribbled papers and early conceptual frameworks to seeing creators hold physical verification tubs, I am incredibly proud of the final work and grateful to have helped lay the bricks for a campaign that went on to make history—bringing home Singapore’s first-ever Grand Prix.
As a junior art during the EARLY, messy, "baby stages" of this campaign, I got my hands dirty shaping and trying out different concepts on how we could bring this concept and campaign to life. To many stages of creative and unique packaging design ideas, researching about the 100000000000 hacks within a day, how massive we could scale it and how could we bridge the trusted brand towards the chaotic hacks that has lived longer than most of us.
YEAR
2025
ROLE
JUNIOR ART DIRECTOR
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
While I moved on from the team before the final production took shape, seeing those initial seeds grow into a global powerhouse has been nothing short of thrilling!! I'm so proud of Ria and Marco and eternally grateful to have gotten the chance to work on this with them.
From scribbled papers and early conceptual frameworks to seeing creators hold physical verification tubs, I am incredibly proud of the final work and grateful to have helped lay the bricks for a campaign that went on to make history—bringing home Singapore’s first-ever Grand Prix.
bop me
bop me