POND’S Brand Refresh
With a sprinkle of Tzuyu <3. "Miracles Happen" was inspired by both the transformative power of science behind the products and what it would mean for millions of Southeast Asian women.
YEAR
2024
ROLE
CREATIVE INTERN
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
Working closely with the WPP@UL team, Hana and Halina <3, I got to work on many different touchpoints on this global rebrand. From Key Visuals to Socials to Brand Toolkits to Storyboards and TVCs, and always giving my little Gen Z suggestions and quirks on what's up and trending through social listening.
Because this was the first-ever project I touched that went live, it will always hold a DEEEEEPLY special place in my heart. Being thrown into the deep end of a major global beauty rebrand during the early stages of my advertising journey was an unforgettable experience, and seeing our vision come to life on screens across the region makes me incredibly proud of my very first industry mini baby.
POND’S Brand Refresh
OVERVIEW
With a sprinkle of Tzuyu <3. "Miracles Happen" was inspired by both the transformative power of science behind the products and what it would mean for millions of Southeast Asian women.
YEAR
2024
ROLE
CREATIVE INTERN
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
Working closely with the WPP@UL team, Hana and Halina <3, I got to work on many different touchpoints on this global rebrand. From Key Visuals to Socials to Brand Toolkits to Storyboards and TVCs, and always giving my little Gen Z suggestions and quirks on what's up and trending through social listening.
Because this was the first-ever project I touched that went live, it will always hold a DEEEEEPLY special place in my heart. Being thrown into the deep end of a major global beauty rebrand during the early stages of my advertising journey was an unforgettable experience, and seeing our vision come to life on screens across the region makes me incredibly proud of my very first industry mini baby.
POND’S Brand Refresh
OVERVIEW
With a sprinkle of Tzuyu <3. "Miracles Happen" was inspired by both the transformative power of science behind the products and what it would mean for millions of Southeast Asian women.
YEAR
2024
ROLE
CREATIVE INTERN
AGENCY
OGILVY SINGAPORE [WPP@UNILEVER]
About the project
Working closely with the WPP@UL team, Hana and Halina <3, I got to work on many different touchpoints on this global rebrand. From Key Visuals to Socials to Brand Toolkits to Storyboards and TVCs, and always giving my little Gen Z suggestions and quirks on what's up and trending through social listening.
Because this was the first-ever project I touched that went live, it will always hold a DEEEEEPLY special place in my heart. Being thrown into the deep end of a major global beauty rebrand during the early stages of my advertising journey was an unforgettable experience, and seeing our vision come to life on screens across the region makes me incredibly proud of my very first industry mini baby.
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